5Lights works with our partners through sleeves-up, elbows to elbows and hands-on collaboration to create iconic companies.
It Takes 5 Lights to Make an Icon
Iconic companies do not just arrive on innovation, hard work or large cash infusions alone. We believe sustained, significant growth, value creation and profit depend on five factors — five lights — all vital, that together unlock a company’s greatest potential.
What is your unique and compelling advantage; why is your product, service, technology and/or value creation significantly better than everyone else's?
Is your market ready, big enough, and can it support your owning the space, can you be The One?
Is your model its best; is it sustainable; can you scale, acquire and retain customers efficiently?
Do you have the big-A and little-a assets, whether IP, capital, credit, know-how, talent, tools, Wisdom, to make it all happen?
Is your talent in place and cohesively coordinated — vision, leadership, management and execution — in a culture destined for success? Does your leadership inspire excellence?
“Partner” for us, is a verb.
We believe in what’s possible. Inventing destiny. The satisfaction of a healthy pursuit. The gratification of a success that is well-pursued. We partner only with those that exhibit unwavering mettle, are dedicated to a culture of optimization and innovation, and are well-steeped in sound business processes, but unbound by them.
Not Angels. Not Sharks. Not Consultants. Partners.
Who We Are
We are a team of entrepreneurs, business warriors, clear thinkers, compassionate leaders, fierce loyalists, capital guardians and innovation veterans with the ability to catalyze profit like few others can.
We bring sharp minds, keen eyes, listening ears, fierce hearts and capable hands to every project. We’re passionate about entrepreneurs. Together, we hold the keys.
Our team extensions
- Capital investors
- Executives in residence
- Data scientists
- Domain experts
- Talent development
- Culture development
- 5Lights Capital
Our nimble team starts with our core group selecting the right engagements and assembling the right team of our resources for you.
The right partners for success in our collective process are management teams with these essentials:
- We love them.
- They know their business’ secret.
- Their value proposition can create a paradigm shift.
- Their leadership team is cohesive and shares a resonating purpose to ours, and a pervasive, propagating culture committed to continuous improvement.
- Their customers are evangelists.
Deep roots and premier leadership in entrepreneurship
Just as strong as entrepreneurship’s role in today’s economy, is the influence of university entrepreneurship education in shaping iconic entrepreneurs and breeding innovation. 5Lights and its team members are intensely committed leaders in university entrepreneurship education.
5Lights Chairman Charlie Horn pioneered entrepreneurship education at the University of Delaware where he established the Horn Entrepreneurship Program. Not stopping at founding, Mr. Horn provides the program, university, and region with high level leadership and mobilizes excellence, growth, and leadership perspective from around the country and world. Mr. Horn regularly addresses students, enables network connections, advances student concepts, and encourages institutional support of entrepreneurship at both the University of Delaware and the University of Arizona.
5Lights Director Sherry Hoskinson has been a recognized leader in university entrepreneurship for two decades, having served as the Director of the University of Arizona’s McGuire Center for Entrepreneurship, a globally prominent entrepreneurship leader. Ms. Hoskinson continues deep interaction with the industry through her service on the executive boards of both the Global Consortium of Entrepreneurship Centers and the United States Association for Small Business and Entrepreneurship, and through annual publication of the Emerald Publishing series–Advances in the Study of Entrepreneurship, Innovation, and Economic Growth. Ms. Hoskinson has published numerous articles, developed curricula, created award winning models in entrepreneurship education, and has provided leadership to programs across the U.S., Mexico, in South America, Russia, Canada, and Europe.
5Lights Managing Director Suzanne Passalacqua and Vice President Matt Muehlebach are passionate supporters of entrepreneurship education. Mr. Muehlebach’s former firm, Hecker & Muehlebach, PLLC, was the founding law firm of the University of Arizona’s Business / Law Exchange, in partnership with the Eller College of Management. The Business Law Exchange is home of an industry changing approach to preparing leaders for the entrepreneurial economy through the Mock Law Firm Program. Ms. Passalacqua and Mr. Muehlebach are committed to accelerating student potential. Both provide student coaching and advising, judge in business plans competitions, conduct business plan reviews, and provide robust network connections for students and recent graduates.
PBMS Group Changes to 5Lights
We are proud to announce that effective immediately, The PBMS Group, an affiliate of Pro Private Equity, LLC has been renamed 5Lights, LLC. 5Lights represents the foundational principles we believe make an exceptional company and are composed of 12 key building blocks that working together allow companies to become iconic. 5Lights partners with the founders… Read More